WHY CHOOSE A CAREER IN DIGITAL MARKETING?
Starting a career in digital marketing is one of the best decisions anyone about to chart a new profession course can take.
The world is going digital at a breathless pace. Now, almost every business has an online presence. And those without are doing all they can to get online, especially now and after the Covid-19 pandemic.
To not be left behind, these businesses will need the full support of a person skilled in Digital marketing.
The 2018 Marketing Hiring Trends, says 69% of companies planned to hire more marketers. Today, the demand for digital marketers far exceeds supply, with digital marketing being one of the most sought after digital skill. This shows that with digital marketing, you are open to a world of endless possibilities.
Another benefit of choosing a career in digital marketing is that it generates impressive salaries; that is if you do not want to use the skill for your own products and services. Most of the companies that recruit for these positions don’t care if you have a university degree or not. Once you have a track record of successful experience, you’re in.
In this article,. we have compiled a list of lucrative opportunities available to you as a person skilled in digital marketing. Read through, and let us know what you think in the comments.
Content Strategy –
Content strategy is a part of digital marketing that deals with the planning, creation, and management of content. The content can be either text, audio or visual. So a digital marketer who works as a content strategist is responsible for all website content and for creating and implementing the content strategy. This responsibility ensures online objectives are met.
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) –
A digital marketer is responsible for ensuring that the website is easily found by the target audience on search engines. Optimizing website structure and content for search engines (organic traffic) and the use of paid online advertising (paid traffic) are ways a digital marketer drives relevant traffic to their website. A search engine optimizer is a professional in demand because businesses want their content ranking on search engines.
Email Marketing Specialist –
This aspect of digital marketing is responsible for building and maintaining a company’s email list. Also developing and launching email campaigns. To be proficient here, the digital marketer needs good writing skills.
Social Media Manager –
A social media manager is responsible for communicating with customers across the company’s social media platforms. Social networking tools such as Facebook, Twitter and Google+ allow businesses to engage with their consumers in real time. The social media manager also uses Analytics to understand how new and existing customers are interacting with their content.
Digital Marketing Manager –
This has more to do with “digital project management”, with responsibility being mainly to oversee and implement online marketing campaigns. The digital marketing manager is in charge of laying out projects, setting project time-frame, and budget management. It is a handful because this role requires organizational, communication and management skills. It is also highly lucrative with mouth watering remuneration.
In summary, digital marketing is completely wide in the career opportunities it offers. So whatever area you want to specialize in, be rest assured that it is of peculiar interest and that a ton of businesses need it.